The King gets all the glory. All the credit. But the Queen has the King’s ear. She moves strings from behind the scenes. You might not notice her, but she’s integral to the whole operation. Without her, everything falls apart. She’s just like your design.
In January 1996, Bill Gates wrote an essay titled “Content is King”, which was published on the Microsoft website. He begins by saying: “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”
It’s not only what you deliver (Content) but also how you deliver it (Design). Even when you have solid product messaging and a good story line, how you deliver your content can make the difference between standing out among the message flood or getting lost in it.
Content is king
In order for a website to be successful, it needs to have quality content. First and foremost, people want to be moved, entertained, or even sold on a quality product. While flashy pictures and an attractive background may help, they are only secondary means to the end. Even with upgrades in design, content continues to reign as king due to its importance in providing readers with the information they need.
The most sought after content is that which provides something new and easily digestible to its audience. While interesting content sells, it still needs to be understandable to a large enough audience in order to produce profits. It also helps to have wit and humor sprinkled throughout in order to remain relatable and entertaining. Some examples of profitable content are entertainment, reviews, and commentary on current events. If possible, try to make lists to help your content sell. Top 10 lists are very popular and will allow your readers to easily skim through the content.
Design is queen
With content as king, design is able to reign as a nice secondary queen. Make no mistake, the king and queen need to be together in order to rule the kingdom. With your webpage as the kingdom, content and design should blend beautifully together into a nice and elegant union. The content may be the most important aspect, but the design helps to enhance your page in all of the right ways.
It is important to take note of user experience (UX) in order to enhance the navigation of your site. While the trends in responsive design are worth taking note of, site functionality is the key to keeping your readers engaged. Your site should be easy to navigate and without avant-garde frills; if they can’t find their way around, they won’t stick around. Keep your site-map and links simple to help guide your users through your webpage.
Your design may be minimalist in order to allow viewers to focus solely on your content. You may utilize colors, artwork, and other post-modern designs in the hopes of creating a unique and memorable experience. As long as the design matches and does not overshadow the content, you will have a nice symmetry that attracts and keeps users.
Good content + bad design
While it is crucial that you have strong content to emotionally affect your audience, it is still not the only ingredient necessary in making a hit website. While content is still king, you will need a well designed website in order to enhance the content.
A website needs to have a design that enhances the content in the best ways possible. If a design is lackluster, cheap, or mismatched with the content, then audiences may lose trust in the author or owner of the site. The design needs to show people that the website is reputable, well maintained, and that the owner cares enough to keep it interesting. Failing this, visitors will not be able to entirely connect with the website no matter how enticing the content may be.