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How UI/UX Proves to be Important for your Product

You might have heard people put their heads together about the UI/UX of the website or a mobile app. Most of the time these words are used interchangeably, but from the designer’s perspective it is a fatal mistake to consider UI and UX as same. What actually is the difference between between UI and UX?

According to designer Nick Babich:

“The best products do two things well: features and details. Features are what draw people to your product. Details are what keep them there.”

UX designers as the makers of macro-interactions while UI designers, as the architects of micro-interactions, attend to the details.

UX is User Experience which is simply the feeling grabbed by a user. This term encompasses the end-user’s interaction with the services and products of a company. On the other hand UI stands for User Interface refers to the combination of the elements and approaches used for the creation of the desired UX.

The success of a website or an app depends on how the design, functionalities and entities are portrayed to the end user. A design needs to have the right combination of an excellent user experience with eye catching elements.

Difference between UI/UX

Consider a simple example of a park. The benches, bridges, playground, merry-go-round etc form the UI-contributing to the experience whereas relaxation, happiness is the feeling that make up the user experience.

In simple words UI refers to the means the user use to communicate while UX is just the feel the user got.


Features of UI/UX

An excellent user experience means that your digital product is easy to use. When your customers use your product you have to provide an excellent user experience so they continue using it and recommend others to use it.

UI features are crucial for social media and social networking sites. The prime characteristics include:

1. Simplicity

It is the prime feature in social networking and social media sites. The apps or websites should be simple in colors and graphic design. It should have minimum number of clicks.

For example Whatsapp is most popular social networking application. It has simple layouts and visual design.

2. Clarity

Clarity is one of the important characteristic of any digital product. The sole purpose of your product is to facilitate users to interact with your system. To achieve this it must clearly communicate with the user. If the user cannot achieve this clarity he might feel distracted and may abandon your product. To improve clarity labels must be given for buttons and actions.

3. Feedback & Response time

Feedback & Response time is one of the good features of any social networking and social media sites. Feedback is a pointer to interaction design. It enables the user to communicate with the product whether the desired task is completed and what to do next.

The response time in feedback is also a key factor. It must be a real time. It should be within 1 and 10 seconds.

4. User assistance & Help

Another feature that makes your product easy to use is User assistance & Help. It provides information when something happens unexpected suddenly or when people get stuck. Help will guide the user through the necessary steps towards a solution to the issue he is facing.

5. Forgiving

Nobody is perfect and users are bound to make mistakes when using your digital product. How well you can handle such mistakes is an indicator of your product’s quality.

Forgiving interface is the one that can save your users from costly mistakes. Undo is the most commonly used forgiving interface.

Is UI/UX important ?

Researches shown that rejection or selection of a website is 94% design related. This points that UI/UX is the crucial factor determining the success or failure of a website. As online business transactions are gaining popularity now-a-days it seems to be critical to offer a good UI/UX for the website. Since different options are available for the users, they would look for those sites having good appearance and are easy to use.

In recent years UI/UX plays a major role in user acquisition and retention. If you build something that is easy to use and handle,more people will use it. Today a product whether digital or analog gains popularity not only by the way it works but also through the look and feels. Whether that experience is good or bad one, it is going to have a direct impact on the sales. Here comes the importance of UI/UX.

How UI/UX impacts Business ?

UI/UX impact business

In the present era, there is a tremendous growth in the social networking an e-commerce with billions of dollars worth sales taking place every year. Internet has emerged as a one-stop source of entertainment, information, social interaction, and commerce.

For success in any online business, an user friendly website is a must as it will provide enhanced user experience to the online visitors. Any site that is too complex and difficult will definitely push away online traffic. Providing best user experience means you are delivering best services that help to boost your sales. Satisfactory use experience is the most important aspects that impact on the future of your business.

  • Through good UI/UX you can win the confidence of your customers. The more they will be happy, the more they come towards you.
  • Your website or app represents your brand. It will help to establish your brand name in the market. Innovative features and attractive designs in your product helps you to move forward in the fast paced digital world.
  • The aim of UI/UX is to present an optimised design and experience to the users for their satisfaction.
  • Your business can get a boost for future growth if you get your UI & UX aspects right through your existing budget.

UX is not an end, but a means to an end.It deals with customer acquisition, satisfaction, retention. You’re dealing with people having different thoughts. This enhances the need to embed UI/UX into your long-term business strategy.

Wrapping Up

User acceptance is crucial for any product, project or service. The businesses that create positive user experiences can have a large number of loyal customers. And these customers can become the advocates for your brand. Businesses and products offering high levels of usability are more likely to be recommended to others.

With the design focused on user experience, a bond is formed between the company and the user. At Cybnet Logics, this is exactly what we do; we focus on clients’ needs; Shaping their dreams into realistic user experiences with our own suggestions and ideas. We follow UCD which is User Centered Design. From our perspective UCD is Understand Create Deliver. User-centered design (UCD) is a framework of processes (not restricted to interfaces or technologies) in which the needs, wants, and limitations of end users of a product, service or process are given extensive attention at each stage of the design process. We do this as a passion. Our team is highly efficient in delivering web & mobile applications with good UI/UX.

Best WordPress Development Company Cybnet Logics

The top-most rated and maximum deployed CMS, WordPress has been playing the most pivotal role in evolution of the web development technology since its origin in 2003. Backed by PHP and MySQL, the CMS platform enables developers and designers to create outstanding websites in the least possible time.


However, what has truly contributed to the smashing success of WordPress achieved in a decade only is the great simplicity and ease of content management it has brought to the table. WordPress site owners can edit, add and update any content into their site by logging in admin panel and accessing the dashboard of the site.

So, basically the CMS totally eliminated the business owner’s dependency on the development companies or developers. Besides, there are thousands of themes, plugins and widgets available off-the-shelf, which are contributed by the global WordPress community. And the number just continues increasing!

If you are a business who want to want to build a successful web presence, a professional WordPress development company is what you need. Well, here is when the real challenge comes on the scene. There are thousands of WordPress development companies out there, so how would you choose the one that makes the best match for your needs?

Why hire WordPress developers from Cybnet Logics?

With more than 3 years in the web design and development business, Cybnet Logics is the obvious choice to build your new site.

Backed by a dedicated team of WordPress developers and graphic designers, Cybnet Logics offers a whole gamut of WordPress solutions including custom plugin development, custom theme development, PSD to WordPress conversion, and WordPress maintenance and support.

WordPress Website Development Services We Provide

  • WordPress Theme Development.
  • WordPress Maintenance Services.
  • WordPress WooCommerce Development.
  • WordPress Migration Services.
  • WordPress CMS Development.
  • WordPress Plugins Development.
  • Custom WordPress Development Upgradation Service.
  • PSD To WordPress Conversion.

Advantages of WordPress Web Development with Cybnet Logics

  • Fully customized responsive website.
  • 100% money back guarantee, if not satisfied.
  • Stylish mobile friendly theme with beautiful UI to hook visitors & boost revenue.
  • Adherence to rigorous quality standards.
  • 100% money back guarantee, if not satisfied.
  • End-to-end WordPress development.
  • 100% clean W3C compliant codes.
  • Track progress via easy communication- Chat, Skype, and Phone.
  • 11+ years experience on WordPress development.

Cybnet Logics is a well known WordPress development company of India which is capable enough to give the best solution for your project. Contact Us Now or Request A Free Quote for your WordPress web development requirement.

The Do’s and Don’ts for Effective Web Design

When you are creating a website (or hiring a web/blog designer to create one for you), there are some simple rules for you to follow. These Do’s and Don’ts help you to avoid the common pitfalls and to create a site which your customers will want to return to time after time.

DO: Focus on the appearance

Websites make an immediate impression from the very first moment they are seen. The audience judges your content by the professionalism of your homepage. Try to keep it as uncluttered as possible and make it obvious what your web page is about. A good web page is an easy web page to read.

DON’T: Flood it with writing

Nobody wants to look at a site which is just a page of writing. This isn’t meant to be a Word document. You might have something very important to say, but one long screen filled with continuous text is not the way to go about it. Good web design will utilize your content and still make it look highly presentable.

DO: Create a page structure

A well-designed website will allow users to navigate easily between pages and content. This will involve a menu system and a uniformity to the pages. The same header or side menu system should be displayed on each page. It gives the user the knowledge that they are still within your site and they don’t have to think about learning a new system for each page. Make like easy for them.

DON’T: Just place boxes everywhere

We’ve all seen these types of websites before – 20+ boxes, all different sizes, nothing lining up properly and not on piece that actually grabs your attention because you’ve just ran into a whirlwind of craziness. if you’re a web designer and you cannot properly place items in a structured environment, well, I would’t really call yourself a web designer.

DO: Focus on what’s important

Are you building a website for a business that sells one specific product? If so, make sure that’s the focus of the home page. Allow yourself space on the inner pages to place calls to action for that specific item. If you’re building a blog that gives out freebies or writes tutorials, make sure they’re getting the proper amount of focus and attention.

DON’T: Flood your page with ads

If you’re going to try and make money from your website/blog, do yourself a favor and lay off the excessive advertisements. If your page loads and has 70% ads and only 30% content, odds are high that people will leave and never come back. Making your ads the #1 priority is a bad idea. Try blending them in and making sure they don’t take away from the content.

DO: Choose the right color scheme

Knowing what your readers emotions are will help you in choosing the proper color scheme. You won’t want a bright and ‘loud’ color scheme if your website is in the meditation niche. You’ll notice that most punk rock bands have CMYK color schemes (pink, yellow, black and blue), while a doctor/medical website will generally stick with a lighter, more ‘open’ color scheme.

DON’T: Overdo the colors

This isn’t a school project and you are not getting any marks for the number of colors you use. A rainbow or a splattering of colos might be appropriate in a few instances, but it’s rare. Choose two or three colors and design your website around this theme, subtle colors work well in a professional scenario and still create an outstanding web design.

DO: Choose the right fonts and sizes

Fonts are the highly important aspect of web design. Making your section titles the right size and making sure the fonts you’re using will greatly effect the experience your visitors have when viewing your websites. Generally speaking, you should use one main font for the content and then you may switch the titles of the pages to a different font.

DON’T: Have 5 different fonts in 10 different sizes

Picture this: Page titles are in times new roman, content for those pages are in Arial, navigation links are in comic sans and the sidebar is in impact (yes, that impact). How ugly does that look? Now, remember that vision the next time you want to build a website with 5 different fonts.

DO: Set your navigation up properly

If you’ve got a sign up page on your website, maybe you’ll have your main navigation in a blue color, while the sign up button is in a green color. Regardless, you’ll want to make your navigation easy to spot and easy to use.

DON’T: Make your readers search to find something

Your readers shouldn’t spend 30-40 seconds trying to find a contact or about page. They also shouldn’t have to click through three pages just to get to a sign up form. Get the important things out in the open. For the items that aren’t required to have a strong focus on your website, you might want to invest in a search box – Users HATE when websites don’t have a search box.

DO: Make it unbelievably easy to use

If your site is over-complicated and asks for too much input from the user, then they will shut it down and run away. When designing a website, you have to try to make it as simple to use as possible. If you can, keep any data entry forms down to three input options – name, email and comment.

DON’T: Overload it with pictures

A picture tells a thousand words, but too many pictures will look amateurish and like a spam website. When you design your website, you should consider what you actually need and want to put out to the viewers. What should you put on the site that adds value to your content?

DO: Optimize your load times

If there’s one recurring theme in this entire article it is the fact that visitors are impatient. You need to build your website with optimal speeds and allow your page to load in around 1-2 seconds. You can do this by making sure your css files are compressed, using the google hosted javascript files and ensure your page is coded and designed with optimal speeds in mind.

DON’T: Make everything on your page an image

Text on a website is there to be exactly what it is -text. There is no need to make the text blocks of your site jpg images. Also, making your website background 1MB or more in size will also cause your page to load very slow. I’ve seen websites also use 2 different javascript libraries and load 10+ plugin scripts for them in the headers and their websites took around 20 seconds to fully load.

DO: Display your company’s identity

A website is the public face of a company and the first place a customer will go to if they need a product or information. A well-designed website will reflect the image of the company, from logo through to color scheme. Utilizing the company’s brand colors will cement the association for the customer and help build brand awareness.


Following these simple Do’s and Don’ts of website design, will allow you to avoid the common mistakes and, instead, focus on designing a great looking and functioning website.

Content is King, But Design is Queen

The King gets all the glory. All the credit. But the Queen has the King’s ear. She moves strings from behind the scenes. You might not notice her, but she’s integral to the whole operation. Without her, everything falls apart. She’s just like your design.

In January 1996, Bill Gates wrote an essay titled “Content is King”, which was published on the Microsoft website. He begins by saying: “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”

It’s not only what you deliver (Content) but also how you deliver it (Design). Even when you have solid product messaging and a good story line, how you deliver your content can make the difference between standing out among the message flood or getting lost in it.

Content is king

In order for a website to be successful, it needs to have quality content. First and foremost, people want to be moved, entertained, or even sold on a quality product. While flashy pictures and an attractive background may help, they are only secondary means to the end. Even with upgrades in design, content continues to reign as king due to its importance in providing readers with the information they need.

The most sought after content is that which provides something new and easily digestible to its audience. While interesting content sells, it still needs to be understandable to a large enough audience in order to produce profits. It also helps to have wit and humor sprinkled throughout in order to remain relatable and entertaining. Some examples of profitable content are entertainment, reviews, and commentary on current events. If possible, try to make lists to help your content sell. Top 10 lists are very popular and will allow your readers to easily skim through the content.

Design is queen

With content as king, design is able to reign as a nice secondary queen. Make no mistake, the king and queen need to be together in order to rule the kingdom. With your webpage as the kingdom, content and design should blend beautifully together into a nice and elegant union. The content may be the most important aspect, but the design helps to enhance your page in all of the right ways.

It is important to take note of user experience (UX) in order to enhance the navigation of your site. While the trends in responsive design are worth taking note of, site functionality is the key to keeping your readers engaged. Your site should be easy to navigate and without avant-garde frills; if they can’t find their way around, they won’t stick around. Keep your site-map and links simple to help guide your users through your webpage.

Your design may be minimalist in order to allow viewers to focus solely on your content. You may utilize colors, artwork, and other post-modern designs in the hopes of creating a unique and memorable experience. As long as the design matches and does not overshadow the content, you will have a nice symmetry that attracts and keeps users.

Good content + bad design

While it is crucial that you have strong content to emotionally affect your audience, it is still not the only ingredient necessary in making a hit website. While content is still king, you will need a well designed website in order to enhance the content.

A website needs to have a design that enhances the content in the best ways possible. If a design is lackluster, cheap, or mismatched with the content, then audiences may lose trust in the author or owner of the site. The design needs to show people that the website is reputable, well maintained, and that the owner cares enough to keep it interesting. Failing this, visitors will not be able to entirely connect with the website no matter how enticing the content may be.

10 Reasons Your Small Business Needs a Website.

Your website is your calling card, and before you meet with new clients or customers you can bet that they’re going to look you up online – so what is it that they’re going to see? You wouldn’t send out an unfinished promotional brochure to your mailing list, and those are customers who already know you! So, why should your website be any different?

Like many small business owners, you may believe your business cannot benefit from having a website or that a website is not within your budget. Or maybe you think because you don’t use a computer, neither do your potential customers. These are misconceptions. These 10 reasons show why your company NEEDS a professional website, no matter what size your business.

1. Most Searches Begin Online.

When someone is looking for a product, service, business, or a solution to a problem, their search will probably begin online. If your business hasn’t got an online presence, then you won’t be a consideration. Not having a website now, is like not being listed in the Yellow Pages in years gone by.

A lot of people like to find out as much as possible about a business before they make a decision on which business, product, or service to buy from. If they can’t find out a lot about your business, or your offering, they make stop considering your business because the lack of information is inconvenient to them.

Yes, they could call, email, or visit you, but during the research stage, people want to use as little effort as possible. If a business makes information readily and easily available, that’s much more convenient and easier than having to call, or wait for a reply.

2. Your Small Business Will Gain Credibility.

Today, more and more consumers use the internet to search for the products or services they need. Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. If you already have a website but it is “home-made”, having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly beneficial since you do not have a store front to promote your products or services.

3. A Websites Saves You Money.

As a small business owner you probably think you can’t afford a professional website, but you can’t afford NOT to. Although the cost of designing a website varies, once it’s up and running, a website for a small business generally costs under $100 a month and, in some cases, as little as $20. Compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.

4. It Will Enable You To Keep Your Customers Informed.

Think of your website as being your online brochure or catalogue. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news.

5. It Is Always Accessible (It’s Your Only 24/7 Employee).

A website is available to both your regular and potential customers 24/7/365 providing them with the convenience of reviewing your products and services when your store or office is closed. With today’s busy lifestyles, this is a great selling point when making a purchase decision.

6. A Websites Makes It Possible To Target A Wider Market.

Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (eCommerce) is a great place to sell your products to a wider market; even services can be made available globally. Don’t think you’ll be able to sell your products or services online? Don’t forget, even cars and houses sell online!

7. It Shows A Medium On Which To Showcase Your Work.

No matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique.

8. A Website Saves Your Time.

Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online catalogue you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money!

9. Making Your Company Look Professional and Established, While Extending Your Brand.

A website will help your small business make a full and positive first impression. Instead of disappointing new prospects who can’t seem to find more information about you, you’ll have happy potential customers who can easily get their questions answered. If they get those answers from an attractive, well-written, easy-to-use website, they are more likely to form a good opinion of your company. That good opinion can go a long way toward making a new prospect feel comfortable with your brand, which improves your chances of making a sale.

10. Stay Ahead Of or Keep Up With Competition.

People use the internet to research everything from desserts to Ferrari to preschools. If your competitor has a web site listed in their print ad and you don’t, those online savvy people may check out your competitor’s offerings first which means you could lose out on potential sales.

5 Ways To Keep Your Website “The Latest” Always.

Sometimes businesses know they need a website rebuild, but aren’t ready for a number of reasons – time, budget, or approval process.

Consumers are increasingly web and mobile savvy and a business simply cannot let this important aspect of their online brand get stale. Web is a passion for us and these little things can make a world of difference in the web experience for your site visitors. Here are our our top 5 recommendations for keeping your website The Latest and Fresh:

1. Update Images.

The quality of graphics in a website uses play an important role in communicating brand and connecting with your audience. Simply investing in new graphics (images) can give an updated look. This is a simple task that is quick and easy, and can make a major impact. Not sure what images to place? Take advantage of the change in seasons and special holidays to pump up your graphics.
To make sure image quality is also pure and crisp, try using strictly PNG files as they are small in size but retain the most quality.

2. Update Textual Content.

Update website text regularly by providing information on services you have to offer to your customers. Keep tweaking the website by putting your new services or offerings and way and approaches you have to full fill costumer requirements. Also add information about the quality standards, service delivery time etc. that information make your customers more aware and known to your company that earn a competitive edge in today’s environment.

Selecting the few keywords that represent best your business. use these selected keywords repeatedly that will also gain advantage to comes up in google search.

3. Change Dates.

Nothing makes a website look more outdated than inconsistent dates. This can include the copyright date at the bottom of your website. If your website lists physical store locations, there is nothing more frustrating than arriving to find a location is closed because of wrong business hours on the website. This applies to team member profiles too – make sure the number of years each team member has been in the industry is correct.

4. Keep updated your About Page.

Once a business get started it has changes always that may be the total duration in business, any achievement. As your business grows, every growth has a story. reflect that growth story on “about” Page. Also update your current goals that appeal to your audience. If you have achieved any targets, you made changes in corporate structures, you have taken initiative toward community welfare , update that information on “About” page make sense. also update the business achievements regularly, for example if your company has competed any project or got any award or any team member got any certification, put that information in “About” page always keep your “About” page new and fresh.

5. Put new Blogs or Re-post Past Blogs.

Content play a vital role behind building any community and connecting it with your audience. Most of the time businesses are running very busy or there is no new ideas to present through blogs, and for small business that can not afford content writer for writing blogs on time to time, such reasons make websites owners unable to constantly create new blog content. In such cases you don’t need to drive crazy. In that cases if you have a blog posted 2-3+ months ago, if you feel that blog is still relevant or small changes can make it relevant to current situation so there are huge chances that you can bring that blog back to life.

These tips should not require any coding and changes are fairly instant.

10 Top Tips to Choose the Best eCommerce Web Design & Web Development Agency.

Thanks to the power of Internet, our world has become more informational and technological. Currently, plenty of all transactions, events, are implemented online, involving million of people into a global network. If you want to make your business well-known and survive in tough conditions of the online marketplace competition, you will definitely need to create a state-of-the-art website. Launching a website, you must remember, that first visitors’ impression will mainly define your future business growing. However, website owners are lack of time or specific knowledge, so they will eventually have to opt for professional development assistance and ecommerce development agencies comes into play here.

For making any eCommerce business prosper one must need to understand the power and potential of the Internet and for that we are glad to suggest some tips that are just right to make your eCommerce portal grow every single day:

1. Technology Experience

Probably, one of the main essential features that a website owner should find out is experience of a development agency. Knowing its specialization will help you define, whether this company can meet your requirements related to your website. Don’t forget to check out the technical expertise of a development team to understand, what platforms and modules they used in their development works and what types of websites they will be able to create. Feel free to ask technical questions to see how good they are in programming languages (PHP, Java and so on), coding, cross-platform compatibility or ask for a technical solution, they can advise for your ecommerce project. Besides common explanations, a development company with a good reputation will do all its best to describe all advantages and disadvantages of the technologies they are going to use.

2. Project Portfolio

One of the best ways to define professionalism of a development agency is its portfolio. Every respected development company must have a portfolio of previous works at its website. Looking through company’s portfolio, you will be able to evaluate usability and functionality of solutions that have already been done, estimate design and other range of development providers’ skills. Furthermore, a portfolio is a nice opportunity to find a similar work that can meet your needs and expectations and show how experienced a company is in a particular area.

3. Testimonials can help

Before you finalize a eCommerce web development agency ask for testimonials. You could meet up with some of their previous and present clients and analyze their performance record. A company that has nothing to hide and is transparent will straightaway give away the references. The first step to analyzing whether you are going to work with people who will stay true to their word no matter whatever they brag on their websites.

4. Quote and Initial Evaluation is Free of Cost

A good eCommerce company has good professionals that apart of making money has other goals too – developing and deploying eCommerce projects effectively so that it is evergrowing.

5. Goals of the eCommerce Website

Developers must know the goals of the website set by the client. Any eCommerce must understand the customers they are targeting. And that includes a clear understanding of age group, purpose, and hence the product prices would then be set.

6. Strategy & Developing Process Implementation

As I have mentioned, a solid collaboration with customers, attention to details can win a clients’ favor. It’s possible to reach target goals only if a customer and a development agency trust each other. A professional development company must offer you a clear and accurate strategy of a project accomplishment. This is very significant, especially, when a development process requires step-by-step coordination and a customer should know, whether development phases are implemented in time or he has to correct his business schedule.

7. Time-frames & Deadlines

We live in a business world, where time is also so important as money is. If you are going to launch a eCommerce web project, then you have to remember, that no one will be waiting for your website for a long time. You can’t afford waiting for a year, while company’s developers will be building your website. Selecting a development company, make sure, hired developers will be able to accomplish a website within limited timeframes and provide you with a ready-made product by a specified date. In most of the cases the fast web project realization depends on the number of developers involved into a building process, as only a large team of experts can create bug free websites in a short period of time.

8. Uniqueness to Your eCommerce Design

Bring uniqueness to your eCommerce design as it is always appreciated – This feature is always awaited by audience and offers its customers something that they are always desperate to try. Employing a unique feature to your eCommerce will always escalate the number of site visitors.

9. Client-Developer Interaction

The other essential aspect is an interaction process between a client and a developer. Such communication tools as Skype, Google Talk, Facebook, Twitter and email can be used for a proper interaction, if developers and clients are far from each other, but they need to keep in touch frequently. I can say that a competent and adequate communication process is the weak point of most ecommerce development agencies, as developers can battlefield with their clients very often, not being able to explain all working aspects correctly, though their duty is to shed light on all moot points and create a joint implementation strategy.

10. Quality and Affordability

I have seen many of the businesses especially the small tier ones choose service providers that charge too less. But, when the project is delivered they are totally miffed! The web design does not meet their level of expectations nor does it fit into their requirements. Why compromise over the quality if it is the matter of just a few bucks? You can spend some money because the investment is worth a lifetime. So, think well before you choose the web development agency even though they might charge just a small amount. These are some of the factors that you can consider before selecting a eCommerce web development agency for your online business needs.

Eight reasons why you need Custom Web Design

The first step to creating your site is deciding whether you want to have a tailored website or use free templates. Selecting a generic free template may seem appealing since it’s free; however, will it actually be advantageous for the growth of your business in the long run? To help make up your mind, we’ve listed below the top benefits of having a custom website.

1. It ranks well in search engines.

Custom designed sites are very much SEO friendly and well suited for online marketing; hence, they can climb upwards in search engines far ahead of generic free sites. The longer you are on search engines, the more people will see your website and link to it. These links are essential for boosting your rankings. Each day that your site performs poorly on the web is yet another day that your competitors gather more links and move to higher ranks. Custom sites are specially designed to appear higher in search engines, so it’s better to choose a tailored site as soon as possible to increase your pacing against competitors. Our company can design your website so it attains high rankings and becomes visible to a wider audience on the Internet.

2. It’s good both for print media and online marketing.

Unlike custom sites, generic template sites are only good for worth of mouth and print advertising. You can’t apply online marketing techniques to make your site appear on the front pages of search engines. If you closely examine the top websites that rank highly, you’d notice that there are no free sites. Thus, if you actually want customers to find your business online instead of your competitors’ websites, then it’s a wise choice to invest in a custom website.

3. You get continual assistance from professionals.

A cheap website cannot provide you the same benefits as a custom website. It doesn’t offer ongoing support, expertise and dedicated assistance from professional web developers. If you choose to hire a reputable firm, you can expect to see a well thought-out website that appeals to your target market and showcases your business excellently. Our company assures to build an excellent website for your business and help you develop your online presence.

4. It manifests high quality, sophistication and uniqueness.

Think about how you deal with your own business. You probably give importance to the quality of your products or services, and not just the price. The same concepts apply to websites. Compared to custom sites, free sites exhibit poor quality. Consumers will correlate this unimpressive online representation of your business to the quality of products or services you offer, hence driving away potential customers.

5. It shows your site visitors that you’re serious about your business.

With a professional-looking website, you can differentiate your site from other run-of-the-mill template sites and maintain a respectable online presence. You can also have a more favorable first impression from customers, hence increasing chances of turning site visitors into customers and generating more sales. Our company can help design a unique website that best suits your business. We have years of experience in the field, and we’ve designed numerous custom sites for clients across the globe.

6. It’s simply timeless.

You can improve, modify and tweak a customized site much more easily and cheaply as time goes by. On the other hand, a template site can’t be changed which is very disadvantageous once it becomes outdated in the future.
A custom website gives you full control and allows your site to be fully functional. Having qualified web developer’s work on a custom website for your business lets you have full control over how you want your site to look. They will make sure that your site is functional, user-friendly, properly optimized and well targeted. You can choose to add functional features that template sites don’t offer, especially useful tools for operating your business.

7. Configuring and updating a free website takes plenty of time.

Because of the limitations set by the provider, you may have to spend hours, if not days, to configure and update your site. You can’t really expect much from a free website as the core business model of free template provider’s centers on making you expend hours into your free site so they can sell you more services.

8. It suits the personality and branding of your business.

Not only does a customized site impress visitors, it also allows you to reflect your brochure, logo, signage, content, etc. and keep your branding intact. This is quite essential for brand recognition and gaining the trust and confidence of consumers in your business. With a custom site, you’re building a brand that you can be proud of. It’s a great investment because it will promote your business continuously for many years. Unlike free website providers which come and go detrimentally, custom sites stay on the Internet for a long time. Having a custom site is the long-term, optimal option for any business owner.
Selecting a custom website offers plenty of perks and advantages for any business owner seeking to build a web presence. Our company can skillfully tailor your website for your unique business needs. With our specialized services, you can make sure that your site will look exactly how you envisioned it.

6 Phases of the Web Site Design and Development Process

There are numerous steps in the web site design and development process. From gathering initial information, to the creation of your web site, and finally to maintenance to keep your web site up to date and current.

The exact process will vary slightly from designer to designer, but the basics are the same.

Phase One: Information Gathering

The first step in designing a successful web site is to gather information. Many things need to be taken into consideration when the look and feel of your site is created.

This first step is actually the most important one, as it involves a solid understanding of the company it is created for. It involves a good understanding of you – what your business goals and dreams are, and how the web can be utilized to help you achieve those goals.

It is important that your web designer start off by asking a lot of questions to help them understand your business and your needs in a web site.

Phase Two: Planning

Using the information gathered from phase one, it is time to put together a plan for your web site. This is the point where a site map is developed.

The site map is a list of all main topic areas of the site, as well as sub-topics, if applicable. This serves as a guide as to what content will be on the site, and is essential to developing a consistent, easy to understand navigational system. The end-user of the web site – your customer – must be kept in mind when designing your site. These are, after all, the people who will be learning about your service or buying your product. A good user interface creates an easy to navigate web site, and is the basis for this.

Phase Three: Design

Drawing from the information gathered up to this point, it’s time to determine the look and feel of your site.

Target audience is one of the key factors taken into consideration. As part of the design phase, it is also important to incorporate elements such as the company logo or colors to help strengthen the identity of your company on the web site. The web designer will create one or more prototype designs for your web site.

In this phase, communication between both you and your designer is crucial to ensure that the final web site will match your needs and taste. It is important that you work closely with your designer, exchanging ideas, until you arrive at the final design for your web site.

Phase Four: Development

The developmental stage is the point where the web site itself is created. At this time, your web designer will take all of the individual graphic elements from the prototype and use them to create the actual, functional site.

Elements such as the CMS (content management system) like WordPress, interactive contact forms, or ecommerce shopping carts are implemented and made functional during this phase, as well.

This entire time, your designer should continue to make your in-progress web site available to you for viewing, so that you can suggest any additional changes or corrections you would like to have done.

Development involves the bulk of the programming work, as well as loading content (whether by your team or the client’s). Keep code organized and commented, and refer constantly to the planning details as the full website takes shape. Take a strategic approach, and avoid future hassles by constantly testing as you go.

Phase Five: Testing and launch

A test plan is a list of actions that test the technical parts of the website that link to your backend systems or perform specific functions. It also ensures your visitors can easily fulfil the site objectives outlined in the brief.

Your site’s test plan results from the technical brief and is set up to push the website to its limits. Under normal conditions, your site wouldn’t experience this kind of testing, but we do it so you can be certain it will perform on launch day and scale to accommodate future demand.

The purpose of the launch phase is to prepare the website for public viewing. This requires final polishing of design elements, deep testing of interactivity and features and, most of all, a consideration of the user experience. An important early step in this phase is to move the website, if need be, to its permanent Web server. Testing in the production environment is important because different servers can have different features and unexpected behavior (e.g. different database host addresses).

Phase Six: Maintenance

Websites are living, breathing entities and need constant care and maintenance. Updating content, making changes to the backend and fixing broken links are all in a day’s work.All of these phases are critical to the Web development process. But the thread that runs through the process is strategy: the desire to achieve a goal, to move the organization forward, to prosper in a competitive environment.

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