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How UI/UX Proves to be Important for your Product

You might have heard people put their heads together about the UI/UX of the website or a mobile app. Most of the time these words are used interchangeably, but from the designer’s perspective it is a fatal mistake to consider UI and UX as same. What actually is the difference between between UI and UX?

According to designer Nick Babich:

“The best products do two things well: features and details. Features are what draw people to your product. Details are what keep them there.”

UX designers as the makers of macro-interactions while UI designers, as the architects of micro-interactions, attend to the details.

UX is User Experience which is simply the feeling grabbed by a user. This term encompasses the end-user’s interaction with the services and products of a company. On the other hand UI stands for User Interface refers to the combination of the elements and approaches used for the creation of the desired UX.

The success of a website or an app depends on how the design, functionalities and entities are portrayed to the end user. A design needs to have the right combination of an excellent user experience with eye catching elements.

Difference between UI/UX

Consider a simple example of a park. The benches, bridges, playground, merry-go-round etc form the UI-contributing to the experience whereas relaxation, happiness is the feeling that make up the user experience.

In simple words UI refers to the means the user use to communicate while UX is just the feel the user got.


Features of UI/UX

An excellent user experience means that your digital product is easy to use. When your customers use your product you have to provide an excellent user experience so they continue using it and recommend others to use it.

UI features are crucial for social media and social networking sites. The prime characteristics include:

1. Simplicity

It is the prime feature in social networking and social media sites. The apps or websites should be simple in colors and graphic design. It should have minimum number of clicks.

For example Whatsapp is most popular social networking application. It has simple layouts and visual design.

2. Clarity

Clarity is one of the important characteristic of any digital product. The sole purpose of your product is to facilitate users to interact with your system. To achieve this it must clearly communicate with the user. If the user cannot achieve this clarity he might feel distracted and may abandon your product. To improve clarity labels must be given for buttons and actions.

3. Feedback & Response time

Feedback & Response time is one of the good features of any social networking and social media sites. Feedback is a pointer to interaction design. It enables the user to communicate with the product whether the desired task is completed and what to do next.

The response time in feedback is also a key factor. It must be a real time. It should be within 1 and 10 seconds.

4. User assistance & Help

Another feature that makes your product easy to use is User assistance & Help. It provides information when something happens unexpected suddenly or when people get stuck. Help will guide the user through the necessary steps towards a solution to the issue he is facing.

5. Forgiving

Nobody is perfect and users are bound to make mistakes when using your digital product. How well you can handle such mistakes is an indicator of your product’s quality.

Forgiving interface is the one that can save your users from costly mistakes. Undo is the most commonly used forgiving interface.

Is UI/UX important ?

Researches shown that rejection or selection of a website is 94% design related. This points that UI/UX is the crucial factor determining the success or failure of a website. As online business transactions are gaining popularity now-a-days it seems to be critical to offer a good UI/UX for the website. Since different options are available for the users, they would look for those sites having good appearance and are easy to use.

In recent years UI/UX plays a major role in user acquisition and retention. If you build something that is easy to use and handle,more people will use it. Today a product whether digital or analog gains popularity not only by the way it works but also through the look and feels. Whether that experience is good or bad one, it is going to have a direct impact on the sales. Here comes the importance of UI/UX.

How UI/UX impacts Business ?

UI/UX impact business

In the present era, there is a tremendous growth in the social networking an e-commerce with billions of dollars worth sales taking place every year. Internet has emerged as a one-stop source of entertainment, information, social interaction, and commerce.

For success in any online business, an user friendly website is a must as it will provide enhanced user experience to the online visitors. Any site that is too complex and difficult will definitely push away online traffic. Providing best user experience means you are delivering best services that help to boost your sales. Satisfactory use experience is the most important aspects that impact on the future of your business.

  • Through good UI/UX you can win the confidence of your customers. The more they will be happy, the more they come towards you.
  • Your website or app represents your brand. It will help to establish your brand name in the market. Innovative features and attractive designs in your product helps you to move forward in the fast paced digital world.
  • The aim of UI/UX is to present an optimised design and experience to the users for their satisfaction.
  • Your business can get a boost for future growth if you get your UI & UX aspects right through your existing budget.

UX is not an end, but a means to an end.It deals with customer acquisition, satisfaction, retention. You’re dealing with people having different thoughts. This enhances the need to embed UI/UX into your long-term business strategy.

Wrapping Up

User acceptance is crucial for any product, project or service. The businesses that create positive user experiences can have a large number of loyal customers. And these customers can become the advocates for your brand. Businesses and products offering high levels of usability are more likely to be recommended to others.

With the design focused on user experience, a bond is formed between the company and the user. At Cybnet Logics, this is exactly what we do; we focus on clients’ needs; Shaping their dreams into realistic user experiences with our own suggestions and ideas. We follow UCD which is User Centered Design. From our perspective UCD is Understand Create Deliver. User-centered design (UCD) is a framework of processes (not restricted to interfaces or technologies) in which the needs, wants, and limitations of end users of a product, service or process are given extensive attention at each stage of the design process. We do this as a passion. Our team is highly efficient in delivering web & mobile applications with good UI/UX.

Best WordPress Development Company Cybnet Logics

The top-most rated and maximum deployed CMS, WordPress has been playing the most pivotal role in evolution of the web development technology since its origin in 2003. Backed by PHP and MySQL, the CMS platform enables developers and designers to create outstanding websites in the least possible time.


However, what has truly contributed to the smashing success of WordPress achieved in a decade only is the great simplicity and ease of content management it has brought to the table. WordPress site owners can edit, add and update any content into their site by logging in admin panel and accessing the dashboard of the site.

So, basically the CMS totally eliminated the business owner’s dependency on the development companies or developers. Besides, there are thousands of themes, plugins and widgets available off-the-shelf, which are contributed by the global WordPress community. And the number just continues increasing!

If you are a business who want to want to build a successful web presence, a professional WordPress development company is what you need. Well, here is when the real challenge comes on the scene. There are thousands of WordPress development companies out there, so how would you choose the one that makes the best match for your needs?

Why hire WordPress developers from Cybnet Logics?

With more than 3 years in the web design and development business, Cybnet Logics is the obvious choice to build your new site.

Backed by a dedicated team of WordPress developers and graphic designers, Cybnet Logics offers a whole gamut of WordPress solutions including custom plugin development, custom theme development, PSD to WordPress conversion, and WordPress maintenance and support.

WordPress Website Development Services We Provide

  • WordPress Theme Development.
  • WordPress Maintenance Services.
  • WordPress WooCommerce Development.
  • WordPress Migration Services.
  • WordPress CMS Development.
  • WordPress Plugins Development.
  • Custom WordPress Development Upgradation Service.
  • PSD To WordPress Conversion.

Advantages of WordPress Web Development with Cybnet Logics

  • Fully customized responsive website.
  • 100% money back guarantee, if not satisfied.
  • Stylish mobile friendly theme with beautiful UI to hook visitors & boost revenue.
  • Adherence to rigorous quality standards.
  • 100% money back guarantee, if not satisfied.
  • End-to-end WordPress development.
  • 100% clean W3C compliant codes.
  • Track progress via easy communication- Chat, Skype, and Phone.
  • 11+ years experience on WordPress development.

Cybnet Logics is a well known WordPress development company of India which is capable enough to give the best solution for your project. Contact Us Now or Request A Free Quote for your WordPress web development requirement.

The Do’s and Don’ts for Effective Web Design

When you are creating a website (or hiring a web/blog designer to create one for you), there are some simple rules for you to follow. These Do’s and Don’ts help you to avoid the common pitfalls and to create a site which your customers will want to return to time after time.

DO: Focus on the appearance

Websites make an immediate impression from the very first moment they are seen. The audience judges your content by the professionalism of your homepage. Try to keep it as uncluttered as possible and make it obvious what your web page is about. A good web page is an easy web page to read.

DON’T: Flood it with writing

Nobody wants to look at a site which is just a page of writing. This isn’t meant to be a Word document. You might have something very important to say, but one long screen filled with continuous text is not the way to go about it. Good web design will utilize your content and still make it look highly presentable.

DO: Create a page structure

A well-designed website will allow users to navigate easily between pages and content. This will involve a menu system and a uniformity to the pages. The same header or side menu system should be displayed on each page. It gives the user the knowledge that they are still within your site and they don’t have to think about learning a new system for each page. Make like easy for them.

DON’T: Just place boxes everywhere

We’ve all seen these types of websites before – 20+ boxes, all different sizes, nothing lining up properly and not on piece that actually grabs your attention because you’ve just ran into a whirlwind of craziness. if you’re a web designer and you cannot properly place items in a structured environment, well, I would’t really call yourself a web designer.

DO: Focus on what’s important

Are you building a website for a business that sells one specific product? If so, make sure that’s the focus of the home page. Allow yourself space on the inner pages to place calls to action for that specific item. If you’re building a blog that gives out freebies or writes tutorials, make sure they’re getting the proper amount of focus and attention.

DON’T: Flood your page with ads

If you’re going to try and make money from your website/blog, do yourself a favor and lay off the excessive advertisements. If your page loads and has 70% ads and only 30% content, odds are high that people will leave and never come back. Making your ads the #1 priority is a bad idea. Try blending them in and making sure they don’t take away from the content.

DO: Choose the right color scheme

Knowing what your readers emotions are will help you in choosing the proper color scheme. You won’t want a bright and ‘loud’ color scheme if your website is in the meditation niche. You’ll notice that most punk rock bands have CMYK color schemes (pink, yellow, black and blue), while a doctor/medical website will generally stick with a lighter, more ‘open’ color scheme.

DON’T: Overdo the colors

This isn’t a school project and you are not getting any marks for the number of colors you use. A rainbow or a splattering of colos might be appropriate in a few instances, but it’s rare. Choose two or three colors and design your website around this theme, subtle colors work well in a professional scenario and still create an outstanding web design.

DO: Choose the right fonts and sizes

Fonts are the highly important aspect of web design. Making your section titles the right size and making sure the fonts you’re using will greatly effect the experience your visitors have when viewing your websites. Generally speaking, you should use one main font for the content and then you may switch the titles of the pages to a different font.

DON’T: Have 5 different fonts in 10 different sizes

Picture this: Page titles are in times new roman, content for those pages are in Arial, navigation links are in comic sans and the sidebar is in impact (yes, that impact). How ugly does that look? Now, remember that vision the next time you want to build a website with 5 different fonts.

DO: Set your navigation up properly

If you’ve got a sign up page on your website, maybe you’ll have your main navigation in a blue color, while the sign up button is in a green color. Regardless, you’ll want to make your navigation easy to spot and easy to use.

DON’T: Make your readers search to find something

Your readers shouldn’t spend 30-40 seconds trying to find a contact or about page. They also shouldn’t have to click through three pages just to get to a sign up form. Get the important things out in the open. For the items that aren’t required to have a strong focus on your website, you might want to invest in a search box – Users HATE when websites don’t have a search box.

DO: Make it unbelievably easy to use

If your site is over-complicated and asks for too much input from the user, then they will shut it down and run away. When designing a website, you have to try to make it as simple to use as possible. If you can, keep any data entry forms down to three input options – name, email and comment.

DON’T: Overload it with pictures

A picture tells a thousand words, but too many pictures will look amateurish and like a spam website. When you design your website, you should consider what you actually need and want to put out to the viewers. What should you put on the site that adds value to your content?

DO: Optimize your load times

If there’s one recurring theme in this entire article it is the fact that visitors are impatient. You need to build your website with optimal speeds and allow your page to load in around 1-2 seconds. You can do this by making sure your css files are compressed, using the google hosted javascript files and ensure your page is coded and designed with optimal speeds in mind.

DON’T: Make everything on your page an image

Text on a website is there to be exactly what it is -text. There is no need to make the text blocks of your site jpg images. Also, making your website background 1MB or more in size will also cause your page to load very slow. I’ve seen websites also use 2 different javascript libraries and load 10+ plugin scripts for them in the headers and their websites took around 20 seconds to fully load.

DO: Display your company’s identity

A website is the public face of a company and the first place a customer will go to if they need a product or information. A well-designed website will reflect the image of the company, from logo through to color scheme. Utilizing the company’s brand colors will cement the association for the customer and help build brand awareness.


Following these simple Do’s and Don’ts of website design, will allow you to avoid the common mistakes and, instead, focus on designing a great looking and functioning website.

Content is King, But Design is Queen

The King gets all the glory. All the credit. But the Queen has the King’s ear. She moves strings from behind the scenes. You might not notice her, but she’s integral to the whole operation. Without her, everything falls apart. She’s just like your design.

In January 1996, Bill Gates wrote an essay titled “Content is King”, which was published on the Microsoft website. He begins by saying: “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”

It’s not only what you deliver (Content) but also how you deliver it (Design). Even when you have solid product messaging and a good story line, how you deliver your content can make the difference between standing out among the message flood or getting lost in it.

Content is king

In order for a website to be successful, it needs to have quality content. First and foremost, people want to be moved, entertained, or even sold on a quality product. While flashy pictures and an attractive background may help, they are only secondary means to the end. Even with upgrades in design, content continues to reign as king due to its importance in providing readers with the information they need.

The most sought after content is that which provides something new and easily digestible to its audience. While interesting content sells, it still needs to be understandable to a large enough audience in order to produce profits. It also helps to have wit and humor sprinkled throughout in order to remain relatable and entertaining. Some examples of profitable content are entertainment, reviews, and commentary on current events. If possible, try to make lists to help your content sell. Top 10 lists are very popular and will allow your readers to easily skim through the content.

Design is queen

With content as king, design is able to reign as a nice secondary queen. Make no mistake, the king and queen need to be together in order to rule the kingdom. With your webpage as the kingdom, content and design should blend beautifully together into a nice and elegant union. The content may be the most important aspect, but the design helps to enhance your page in all of the right ways.

It is important to take note of user experience (UX) in order to enhance the navigation of your site. While the trends in responsive design are worth taking note of, site functionality is the key to keeping your readers engaged. Your site should be easy to navigate and without avant-garde frills; if they can’t find their way around, they won’t stick around. Keep your site-map and links simple to help guide your users through your webpage.

Your design may be minimalist in order to allow viewers to focus solely on your content. You may utilize colors, artwork, and other post-modern designs in the hopes of creating a unique and memorable experience. As long as the design matches and does not overshadow the content, you will have a nice symmetry that attracts and keeps users.

Good content + bad design

While it is crucial that you have strong content to emotionally affect your audience, it is still not the only ingredient necessary in making a hit website. While content is still king, you will need a well designed website in order to enhance the content.

A website needs to have a design that enhances the content in the best ways possible. If a design is lackluster, cheap, or mismatched with the content, then audiences may lose trust in the author or owner of the site. The design needs to show people that the website is reputable, well maintained, and that the owner cares enough to keep it interesting. Failing this, visitors will not be able to entirely connect with the website no matter how enticing the content may be.

Introducing WordPress 4.7 “Vaughan”

Version 4.7 of WordPress, named “Vaughan” in honor of legendary jazz vocalist Sarah “Sassy” Vaughan, is available for download or update in your WordPress dashboard. New features in 4.7 help you get your site set up the way you want it.

Presenting Twenty Seventeen

A brand new default theme brings your site to life with immersive featured images and video headers.


Twenty Seventeen focuses on business sites and features a customizable front page with multiple sections. Personalize it with widgets, navigation, social menus, a logo, custom colors, and more. Our default theme for 2017 works great in many languages, on any device, and for a wide range of users.

This release makes significant improvements to the new theme setup experience, inspiring the tagline: “Your site, your way.”

WordPress 4.7 adds new features to the customizer to help take you through the initial setup of a theme, with non-destructive live previews of all your changes in one uninterrupted workflow.

1. Theme Starter Content


To help give you a solid base to build from, individual themes can provide starter content that appears when you go to customize your brand new site. This can range from placing a business information widget in the best location to providing a sample menu with social icon links to a static front page complete with beautiful images. Don’t worry – nothing new will appear on the live site until you’re ready to save and publish your initial theme setup.

2. Edit Shortcuts


Visible icons appear to show you which parts of your site can be customized while live previewing. Click on a shortcut and get straight to editing. Paired with starter content, getting started with customizing your site is faster than ever.

3. Video Headers


Sometimes a big atmospheric video as a moving header image is just what you need to showcase your wares; go ahead and try it out with Twenty Seventeen. Need some video inspiration? Try searching for sites with video headers available for download and use.

4. Smoother Menu Building


Many menus for sites contain links to the pages of your site, but what happens when you don’t have any pages yet? Now you can add new pages while building menus instead of leaving the customizer and abandoning your changes. Once you’ve published your customizations, you’ll have new pages ready for you to fill with content.

5. Custom CSS


Sometimes you just need a few visual tweaks to make your site perfect. WordPress 4.7 allows you to add custom CSS and instantly see how your changes affect your site. The live preview allows you to work quickly without page refreshes slowing you down.

6. PDF Thumbnail Previews


Managing your document collection is easier with WordPress 4.7. Uploading PDFs will generate thumbnail images so you can more easily distinguish between all your documents.

7. Dashboard in your language


Just because your site is in one language doesn’t mean that everybody helping manage it prefers that language for their admin. Add more languages to your site and a user language option will show up in your user’s profiles.

WP REST API Content Endpoints Added to 4.7

WordPress 4.7 comes with REST API endpoints for posts, comments, terms, users, meta, and settings.


Content endpoints provide machine-readable external access to your WordPress site with a clear, standards-driven interface, paving the way for new and innovative methods of interacting with sites through plugins, themes, apps, and beyond. Ready to get started with development? Check out the REST API reference.

A few highlights of additional improvements for developers include the following:

1. Post Type Templates

By opening up the page template functionality to all post types, theme developers have even more flexibility with the WordPress template hierarchy.

2. Customize Changesets

Customize changesets make changes in the customizer persistent, like autosave drafts. They also make exciting new features like starter content possible.

3. Expanded Settings Registration API

register_setting() has been enhanced to include type, description, and REST API visibility.

4. WP_Hook

The code that lies beneath actions and filters has been overhauled and modernized, fixing bugs along the way.

WordPress 4.7 “Vaughan” Introduction Video

Best Tips to Promote Your eCommerce Store.

Bringing retail store online or creating an eCommerce store has become essential in this fast moving world. Every business needs promotion to get recognition and to reach the target audience. In this case, the booming eCommerce business that has heavy competition needs effective promotional tools for marketing their online store.

Creative ideas with clear marketing strategies will enable you to promote your eCommerce store easily. Promoting an eCommerce store is needed to increase visitors and gain sales rate.

1. Try and get a web address that makes sense

It’s worth spending some time thinking about your eCommerce website address (URL). Ideally it will be easy to remember, stand out from the crowd and communicate your message. It should be the same as your company name, or include it. Finding one that is suitable will probably take both time and a lot of investigation. Pretty much all obvious, good URLs have been taken.

2. Start with your existing marketing

Put your eCommerce website address on your existing brochures, advertising, business cards and company letterhead. Wherever you promote your company name, promote your web address as well.

3. Use email marketing

There are now many responsible companies offering information and services relating to email marketing. They can supply email lists, advice, and delivery technology. They will ensure that you comply with the law, for instance by only sending marketing emails to individuals that have opted in to receive them. With email marketing it is often useful to reward a response – for example by offering a discount for people that click through. There are so many Email Marketing Software for eCommerce.

4. Set a Plan for Onsite SEO

Although your content strategy should focus on helping users and not search engines, your eCommerce SEO needs keywords to help the search engines identify you as a store that sells certain products.

5. Consider pay-per-click (PPC) marketing

Pay Per Click Marketing is extremely cheap if used properly. Run numerous campaigns, and test all of them until you find the ideal options.

6. Optimize for the Mobile World

This has nothing to do with creating an app or mobile site. Nowadays your customers crave mobile responsiveness. They don’t want to open a completely different mobile site to see a mobile-friendly interface.

Consider implementing a Responsive Interface (Mobile Friendly Website) so that your eCommerce website transforms for devices like tablets and smartphones.

7. Get customer feedback

Increasingly, prospects expect to see what other people thought of your products and service, so gather this information on your site. If this can be gathered by an independent third party, so much the better. Customers are rightly cynical and will be much more influenced if they believe you haven’t been able to fiddle with the results.

8. Always Stay Up to Date on Industry News and Trends

Industry news offers powerful content ideas for you to share with your customers. Some of this content may seem a little complicated for consumers, so it’s your job to break it down and make it easy to digest.

9. Push Your Customers to Make Product Reviews

Product reviews provide the quintessential social credibility, convincing other customers to buy products based on user feedback. How many times have you bought something online because of its ratings and reviews?

10. Don’t forget existing customers

Once you are up and running, remember that existing customers are your best customers. Make sure that you encourage them to return by making special offers and letting them know what you are doing at your store.

11. Be Social

It is better to move on with social media to promote your website or portal. It can get you connected with various business leads from various cities, states and countries very easily and effectively. Use a good Social Media Management (SMM) strategy to obtain new customers.

Use proper content with the appropriate hash tags to make your product or post reach the targeted audience. You can add a visual element like beautiful images and infographics to attract the audience. Add social sharing buttons in your website or portal. It may help you or an user to share the product page directly from the website.

12. Market offline

Offline promotion of eCommerce store exists in order to gain more loyal customers. Add the URL of your online store in the printed materials and shopping bags that you offer to the customers, ensure that your employees are aware of business purpose, join associations, keep sign boards, sponsor local events, offer promotional gifts to them and give flyers at the door steps representing online store.

10 Ways to Increase More Traffic to Your Website.

Everyone seems to be obsessed with the numbers when it comes to website traffic. However, not many seem to understand the importance of quality over quantity when it comes to traffic. 1,000 users could reach your website, but if the site is not relevant to them, the bounce rate of the site could be much higher, meaning more people click off your site as quickly as they clicked onto it. It’s not easy to enhance the quality of your website traffic, but here’s 5 easy steps that could definitely help:

1. Study The Numbers.

If you want to separate the high-returning traffic from your low-returning traffic, you need to study the numbers and improve your analytics. Start by making a list of key performance indicators (KPIs) and metrics that you believe constitute successful interactions. Examples include bounce rates, conversion rates, click through rates etc. Look at these to see which visitors are of most value.

2. Streamline Website Navigation.

Smooth out the transitions from one area of your site to the others. This will improve user experience and make it easier for your users to find conversion pages (such as product pages or contact pages). Visitors want to find what they are looking for with minimal effort.

3. Improve Quality of Content.

Ensure that your content is of high quality and is diverse. You need a multifaceted approach when it comes to content so that your website reaches its maximum potential. There are plenty of diverse content options for you to choose from, including videos, case studies, blog posts, podcasts and much more.

4. Simplify Design.

Get rid of the clutter. Keep your site as easy to navigate as possible to enhance usability. Make sure that your pages are visually pleasing as well, to keep those important users intrigued and attracted to your brand.

5. Enhance Your Social Strategy.

One of the best ways to increase traffic to your website is to use social media channels to promote your content. Drive the right traffic to your website through Social Media platforms. This way, traffic that is already interested in your brand is being taken straight to your website, and therefore are much more likely to close a sale. Target the right customers through Social Media and half the work is already done for you.

6. Advertise.

Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.

7. Don’t Neglect Email Marketing.

So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.

8. Make Sure Your Site is Responsive (All Device Friendly).

The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.

9. Make Sure Your Site is Fast.

Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better.

10. Link Internally.

The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.

Top 15 Email Marketing Software for eCommerce.

Email marketing is directly sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers.

Email is dead! No it’s not! It has evolved and online retailers are aware of that. Consumers are reading emails on the go or while watching TV. One of the smartest things you can do as an eCommerce store is use the latest email technology to help you get your messages read on any device at any time. Cybnet Logics created a list of top 15 email marketing software for eCommerce to help you choose the right solution for your business.

1. Mailchimp.

Online email marketing solution to manage contacts, send emails and track results.

Visit Website: Mailchimp

2. Constant Contact.

The Constant Contact Toolkit makes it easy to create marketing campaigns that meet your business goals—like connecting with customers and increasing revenue.

Visit Website: Constant Contact

3. Vertical Response.

Email Marketing by VerticalResponse makes it easy to send email newsletters, offers, invitations and autoresponders to grow your business.

Visit Website: Vertical Response

4. Getresponse.

Email marketing from GetResponse. Send email newsletters, campaigns, online surveys and follow-up autoresponders.

Visit Website: Getresponse

5. Emma.

Best-in-class email marketing services for modern email marketers. Email marketing software to create, send and track email campaigns and get the results that matter.

Visit Website: Emma

6. Bronto.

Bronto Software provides a cloud-based marketing platform for retailers to drive revenue through their email, mobile and social campaigns.

Visit Website: Bronto

7. Infusionsoft.

Infusionsoft is the only all-in-one sales and marketing automation software for small businesses that combines CRM, email marketing and e-commerce.

Visit Website: Infusionsoft

8. Hubspot.

HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.

Visit Website: Hubspot

9. Campaign Monitor.

Campaign Monitor makes it easy to attract new subscribers, send them beautiful email newsletters and see stunning reports on the results.

Visit Website: Campaign Monitor

10. Campaigner.

Is your email marketing failing to produce the revenue you expect? Learn how to send email campaigns that deliver results with Campaigner.

Visit Website: Campaigner

11. Active Campaign.

Integrated email marketing, marketing automation, and Sales/CRM. Send beautiful newsletters and setup behavioural based automations.

Visit Website: Active Campaign

12. Listrak.

Listrak provides a single, integrated digital marketing platform that allows omnichannel retailers to reach their audience through email marketing, mobile marketing, social marketing and more.

Visit Website: Listrak

13. Silverpop.

Silverpop is a digital marketing technology provider that offers email marketing and marketing automation solutions.

Visit Website: Silverpop

14. Aweber.

Email marketing for more than 125,000 small businesses, bloggers and nonprofits.

Visit Website: Aweber

15. Exact Target.

Develops software for creating, targeting, tracking, and managing email campaigns.

Visit Website: Exact Target

10 Reasons Your Small Business Needs a Website.

Your website is your calling card, and before you meet with new clients or customers you can bet that they’re going to look you up online – so what is it that they’re going to see? You wouldn’t send out an unfinished promotional brochure to your mailing list, and those are customers who already know you! So, why should your website be any different?

Like many small business owners, you may believe your business cannot benefit from having a website or that a website is not within your budget. Or maybe you think because you don’t use a computer, neither do your potential customers. These are misconceptions. These 10 reasons show why your company NEEDS a professional website, no matter what size your business.

1. Most Searches Begin Online.

When someone is looking for a product, service, business, or a solution to a problem, their search will probably begin online. If your business hasn’t got an online presence, then you won’t be a consideration. Not having a website now, is like not being listed in the Yellow Pages in years gone by.

A lot of people like to find out as much as possible about a business before they make a decision on which business, product, or service to buy from. If they can’t find out a lot about your business, or your offering, they make stop considering your business because the lack of information is inconvenient to them.

Yes, they could call, email, or visit you, but during the research stage, people want to use as little effort as possible. If a business makes information readily and easily available, that’s much more convenient and easier than having to call, or wait for a reply.

2. Your Small Business Will Gain Credibility.

Today, more and more consumers use the internet to search for the products or services they need. Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. If you already have a website but it is “home-made”, having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly beneficial since you do not have a store front to promote your products or services.

3. A Websites Saves You Money.

As a small business owner you probably think you can’t afford a professional website, but you can’t afford NOT to. Although the cost of designing a website varies, once it’s up and running, a website for a small business generally costs under $100 a month and, in some cases, as little as $20. Compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.

4. It Will Enable You To Keep Your Customers Informed.

Think of your website as being your online brochure or catalogue. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news.

5. It Is Always Accessible (It’s Your Only 24/7 Employee).

A website is available to both your regular and potential customers 24/7/365 providing them with the convenience of reviewing your products and services when your store or office is closed. With today’s busy lifestyles, this is a great selling point when making a purchase decision.

6. A Websites Makes It Possible To Target A Wider Market.

Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (eCommerce) is a great place to sell your products to a wider market; even services can be made available globally. Don’t think you’ll be able to sell your products or services online? Don’t forget, even cars and houses sell online!

7. It Shows A Medium On Which To Showcase Your Work.

No matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique.

8. A Website Saves Your Time.

Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online catalogue you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money!

9. Making Your Company Look Professional and Established, While Extending Your Brand.

A website will help your small business make a full and positive first impression. Instead of disappointing new prospects who can’t seem to find more information about you, you’ll have happy potential customers who can easily get their questions answered. If they get those answers from an attractive, well-written, easy-to-use website, they are more likely to form a good opinion of your company. That good opinion can go a long way toward making a new prospect feel comfortable with your brand, which improves your chances of making a sale.

10. Stay Ahead Of or Keep Up With Competition.

People use the internet to research everything from desserts to Ferrari to preschools. If your competitor has a web site listed in their print ad and you don’t, those online savvy people may check out your competitor’s offerings first which means you could lose out on potential sales.

Local SEO Tips – Get Listed on Google Local.

Local SEO has become one of the most important and effective strategies for businesses to gain an edge against their local competitors. Search engine optimization is an essential practice for any business with an online presence, but for businesses with a more confined and local customer base, SEO can be especially useful for finding new customers and improving online visibility. Search engines like Google are constantly updating their algorithms to provide users with intelligent and useful search results, and it is important to understand these systems to ensure that your business is being shown to the right people who are looking for the right things.

Here at Cybnet Logics we’ve compiled the best tips for improving your local SEO and getting listed in Google Local.

1. Use Geo-Specific Keywords

Instead of using generic keywords which relate to the services or products which your company offers, you should instead use location-specific keywords and phrases. For example, if you generally deal with local clients, you could focus on a phrase like “Accountants New York” or “Web Designers India” instead of simply “accountants” or “web designers”. Google’s intelligent search algorithms will use location data and other information to display listings close to a user’s location providing you have prepared for it and keep sticking to Google’s ever changing SEO rules, so it is essential to use some geographical keywords within your website text if you’re looking to attract local custom.

2. Utilize Local Listings from Google, Yahoo and Bing

Google+ Places, Bing places and Yahoo Local are all essential tools for local SEO. Make sure that your small business is featured on all three, complete with photographs, a description, opening times and contact details. It is these local listings which are used to source the local businesses which are often displayed, complete with contact information and a map, at the top of Google searches.

3. Use Keywords in the Right Places

Instead of simply bombarding your web pages with relevant keywords, use them carefully and in context within your copy. You should also include your keywords in areas of particular interest, such as the page title, the website URL and any on-page headings. It is also advisable to include keywords in the first and last sentences of your web copy. These not only attract the attention of readers, but are also an integral aspect of search engine algorithms.

4. Encourage Online Reviews

When a customer is satisfied with your product or service, why not ask them to leave an online review of your business? You could hand out business cards or send emails to your existing customers, asking them to leave an honest review on the likes of Google+ Places and other local business directories. The likelihood of a customer leaving a review is far greater if it is easy for them to find and access the review website in question, so be sure to clearly display the details.

5. Upload Unique Content

Unique content is an effective way to boost Search Engine Optimization for businesses of all shapes and sizes, from the local start-up to the multinational corporations. Keyword rich content will do wonders for your SEO rankings, and can be shared over social media platforms like Facebook and Twitter. You’ll also benefit from the organic backlinks and increased page viewing times which are associated with engaging content. Focus on issues and stories relating to your line of business and the local community to attract more attention from your local community.

6. Optimize for Mobile Devices

The latest research from Google has found that smartphone users are far more likely to convert their research into a physical purchase. This is perhaps unsurprising when we consider the familiar situation of pulling out a phone and searching for the nearest restaurant or attraction in an unfamiliar city. When users are searching for a local business, they are unlikely to visit a website which is slow or unreadable on a smartphone.

7. Display Clear and Consistent Contact Information

Ensure that your name, address and phone number is consistent across your main website and any other local directories or review websites. A high level of consistency will not only improve your visibility from an SEO perspective, but it will also increase the likelihood of Google associating your business with any searches which are performed in the local area, or include the names of nearby towns and cities.

8. Keep Loading Times Down

Pages which take a long time to load can be particularly disadvantageous to smaller, local businesses. A long loading time will directly affect your ranking with search engines like Google, but the increased chance of multiple visitors exiting your website after only seconds can also hamper your search engine ranking. Use optimized images and the best web development practices to avoid this.

9. Stay up to Date

Search engines like Google will often replace or upgrade their search algorithms, often without any major announcement. It is essential to maintain and adjust your online presence with the latest search engine optimization practices, although this is often easier said than done. For local businesses looking to improve their SEO and get listed in Google Local and keeping you there, the best practice is often to use the help of a specialist company like Cybnet Logics. Despite an initial investment and a small ongoing retainer, local search engine optimization can be an effective way of boosting both company visibility and successful sales. Digital agencies like Cybnet Logics can implement all of the above for your business, while remaining on top of the latest trends and updates in the world of SEO.

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