Sometimes businesses know they need a website rebuild, but aren’t ready for a number of reasons – time, budget, or approval process.
Consumers are increasingly web and mobile savvy and a business simply cannot let this important aspect of their online brand get stale. Web is a passion for us and these little things can make a world of difference in the web experience for your site visitors. Here are our our top 5 recommendations for keeping your website The Latest and Fresh:
1. Update Images.
The quality of graphics in a website uses play an important role in communicating brand and connecting with your audience. Simply investing in new graphics (images) can give an updated look. This is a simple task that is quick and easy, and can make a major impact. Not sure what images to place? Take advantage of the change in seasons and special holidays to pump up your graphics.
To make sure image quality is also pure and crisp, try using strictly PNG files as they are small in size but retain the most quality.
2. Update Textual Content.
Update website text regularly by providing information on services you have to offer to your customers. Keep tweaking the website by putting your new services or offerings and way and approaches you have to full fill costumer requirements. Also add information about the quality standards, service delivery time etc. that information make your customers more aware and known to your company that earn a competitive edge in today’s environment.
Selecting the few keywords that represent best your business. use these selected keywords repeatedly that will also gain advantage to comes up in google search.
3. Change Dates.
Nothing makes a website look more outdated than inconsistent dates. This can include the copyright date at the bottom of your website. If your website lists physical store locations, there is nothing more frustrating than arriving to find a location is closed because of wrong business hours on the website. This applies to team member profiles too – make sure the number of years each team member has been in the industry is correct.
4. Keep updated your About Page.
Once a business get started it has changes always that may be the total duration in business, any achievement. As your business grows, every growth has a story. reflect that growth story on “about” Page. Also update your current goals that appeal to your audience. If you have achieved any targets, you made changes in corporate structures, you have taken initiative toward community welfare , update that information on “About” page make sense. also update the business achievements regularly, for example if your company has competed any project or got any award or any team member got any certification, put that information in “About” page always keep your “About” page new and fresh.
5. Put new Blogs or Re-post Past Blogs.
Content play a vital role behind building any community and connecting it with your audience. Most of the time businesses are running very busy or there is no new ideas to present through blogs, and for small business that can not afford content writer for writing blogs on time to time, such reasons make websites owners unable to constantly create new blog content. In such cases you don’t need to drive crazy. In that cases if you have a blog posted 2-3+ months ago, if you feel that blog is still relevant or small changes can make it relevant to current situation so there are huge chances that you can bring that blog back to life.
These tips should not require any coding and changes are fairly instant.