Everyone seems to be obsessed with the numbers when it comes to website traffic. However, not many seem to understand the importance of quality over quantity when it comes to traffic. 1,000 users could reach your website, but if the site is not relevant to them, the bounce rate of the site could be much higher, meaning more people click off your site as quickly as they clicked onto it. It’s not easy to enhance the quality of your website traffic, but here’s 5 easy steps that could definitely help:
1. Study The Numbers.
If you want to separate the high-returning traffic from your low-returning traffic, you need to study the numbers and improve your analytics. Start by making a list of key performance indicators (KPIs) and metrics that you believe constitute successful interactions. Examples include bounce rates, conversion rates, click through rates etc. Look at these to see which visitors are of most value.
2. Streamline Website Navigation.
Smooth out the transitions from one area of your site to the others. This will improve user experience and make it easier for your users to find conversion pages (such as product pages or contact pages). Visitors want to find what they are looking for with minimal effort.
3. Improve Quality of Content.
Ensure that your content is of high quality and is diverse. You need a multifaceted approach when it comes to content so that your website reaches its maximum potential. There are plenty of diverse content options for you to choose from, including videos, case studies, blog posts, podcasts and much more.
4. Simplify Design.
Get rid of the clutter. Keep your site as easy to navigate as possible to enhance usability. Make sure that your pages are visually pleasing as well, to keep those important users intrigued and attracted to your brand.
5. Enhance Your Social Strategy.
One of the best ways to increase traffic to your website is to use social media channels to promote your content. Drive the right traffic to your website through Social Media platforms. This way, traffic that is already interested in your brand is being taken straight to your website, and therefore are much more likely to close a sale. Target the right customers through Social Media and half the work is already done for you.
Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.
7. Don’t Neglect Email Marketing.
So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.
8. Make Sure Your Site is Responsive (All Device Friendly).
The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.
9. Make Sure Your Site is Fast.
Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better.
10. Link Internally.
The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.